The Challenges
Establishing a distinct brand identity within a saturated construction market, with minimal client input and full ownership of the visual direction.
My Role
UI/UX Designer · Brand Designer
Tools Used
Figma · Illustrator · Photoshop · Framer
Dara Homes Logo
Brand Identity
A bold and modern logo was crafted to reflect Dara Homes’ professionalism while standing apart from traditional construction branding. The geometric mark cleverly fuses the initials “D” and “H” into a simple, memorable icon that works across digital and print applications.
Business Cards
A minimal, confident layout using the new visual identity—featuring a clean hierarchy and soft, earthy tones. The cards are easy to read and communicate trust, with essential contact details and logo presence front and centre.
Website Design & Development
A full custom site was designed in Figma with a responsive layout, clear navigation, and tailored user experience. Development in Framer is currently underway, with final content pending from the client. The design focuses on showcasing their services and portfolio in a modern, professional way.
