Creating A Persona
Before embarking on my design journey, I first crafted the brand persona for Rumble. This persona embodies strength, resilience, and inclusivity, reflecting the desires of individuals seeking convenient fitness solutions outside traditional gyms. This persona served as the guiding ethos, inspiring every aspect of Rumble's brand identity.
Logo Design
I led the process of designing the logo for Rumble, starting from initial concept sketches to the final design. The logo embodies the dynamic and energetic nature of the game, representing fitness and empowerment.
Colour Palette
For the colour palette, I carefully selected vibrant and energetic colours to reflect the game's vitality and excitement. The palette consists of bold hues that evoke a sense of motivation and enthusiasm.
Typography
I meticulously selected a modern and sleek typography style to perfectly complement Rumble's futuristic theme. These fonts were chosen for their readability and ability to convey sophistication and innovation. Additionally, I ensured consistency by selecting appropriate fallback fonts for use across different platforms and devices.
Imagery Style
In defining the imagery style, I opted for high-quality, dynamic visuals that showcase the immersive experience of the game. I also emphasised the use of action-oriented images to convey the excitement of virtual fitness.
Tone Of Voice
To establish the brand's tone of voice, I aimed for a motivational and supportive tone that encourages users to embark on their fitness journey with confidence. Our messaging is energetic, Motivational, Empowering and Competitive.
Reflection & Success
Through meticulous attention to detail, the brand guidelines have crafted a strong brand identity, fostering credibility, recognition, and resonance with the audience. This foundation ensures that Rumble stands out in the competitive landscape, establishing trust and loyalty among users. Check out the comprehensive brand guideline book below.
