Branding
I developed the brand identity for "Rhythm," ensuring it reflected the dynamic energy of music. This involved crafting the logo, which underwent multiple sketch iterations before arriving at the final design. Additionally, I chose brand values, defined a colour palette, and selected a suitable typeface, all aimed at maintaining consistency across all materials and platforms.
Initial Logo Sketches
Brand Values
Colour Palette
Font Selection
Final Logo
Website
As the project lead, I oversaw the development of an interactive website for "Rhythm." It showcased event details, ticketing options, and VR experience previews, aiming to captivate visitors with immersive visuals and multimedia content. I first began with sketching which then lead to initial wireframes and after multiple iterations I got to my final website which I fully prototyped to make it interactive and functional. (Note. View the working prototype in full screen for the best experience)
Initial Sketches
Wireframes
Final Designs
Final Designs
Marketing
In addition to digital design, I've ventured into offline marketing. For "Rhythm," I crafted a multi-channel campaign, translating sketches into billboards, bus-top posters, and merchandise. Experimentation and meticulous design ensured each element captivated audiences and generated buzz for the immersive concert experience.
Poster Sketches
BillBoard Sketches
Merchandise Sketches
Poster
Bustop Poster
Billboard 1
Billboard 2
Billboard 3
Billboard 4
Merchandise
Merchandise
Immersive Concert
I initiated the development of immersive VR concert environments, beginning with initial sketches before transitioning into development as it helped me develop an idea of what I wanted to achieve. Leveraging Unity, I crafted two distinct spaces, integrating 3D models and scripts for enhanced interactivity. The objective was to seamlessly merge audio and visual elements, guaranteeing an authentic and memorable music experience across various VR platforms.
Environment Sketches
Odesza Concert
Odesza Concert
Her's Concert
Her's Concert
Reflection and Success
Reflecting on the "Rhythm" project, I'm proud of its successes, including positive user engagement and feedback. Through creative innovation and strategic execution, I delivered an unforgettable virtual music concert experience. This project also received the Graham Hawkes Award for the best Final Year Project of 2024.
